A few days ago my other half called up to Virgin Media to go through the ridiculous annual charade of renegotiating the TV/phone/broadband package. We got £30 a month reduction but they also threw in all the movie and sport channels too which was nice as we now have a dedicated 24 hour 7 day channel devoted to F1 which gave me the opportunity to watch a full race for the first time in probably 15 years.

Now I have a background in motorsport (not F1) so I was really disappointed to see how much of a circus it appears to have become (even worse than it was years ago!) but I will be honest I can see how quite a few would buy in to that and it was a spectacle. THAT is where LV is going to win out of this; it's not a direct ROI on the weekend rather a long term boost to the image which will see many people thinking about visiting over the course of the next few years. I think, from that perspective, it'll be a success for the city.

I know I am a dying breed but I'll stick to my old school racing though, thank you.