Internet on a Roll
Wi-Fi on the Highway: Rest Stops Go High-Tech
by Aaron
Reed
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Tamara
Dwyer checks Waco restaurant reviews and
gets directions at a Texas Department
of Transportation highway safety rest
area on Interstate 35 north of Austin.
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Travelers
are reminded by roadside signs and placards
at Texas rest areas that free wireless
Internet connections are available.
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This
logo appears on highway signs near Texas
rest areas
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One of the joys of a road trip is getting
away from it all -- away from the office, the phone,
the computer. Unless of course you can't get away, or
your office is on wheels, or you're, say
a writer
on the road and on deadline. Then, finding reliable
connectivity can be a huge headache.
Texas has addressed this challenge by installing
free, unlimited wireless Internet service at 98 of the
state's highway safety rest areas. I first experienced
this Wi-Fi network last fall at a rest area on Interstate
Highway 35 between Austin and Waco. Tamara and I stopped
to use the restrooms, noticed the "Free Wi-Fi"
signs and booted up a laptop. Within minutes we were
cruising the Web at a blazing 11 megabits per second.
We checked a couple of restaurant reviews, downloaded
a map of our destination, and took off down the road
again.
I was chagrined to find out later that
the Texas
Department of Transportation (TxDoT) hadn't installed
the service just for me.
"The idea was to provide a service
that would cause business travelers to stop and take
a break from driving during long road trips," says
Andrew Keith, manager of the Safety Rest Area Program
for TxDoT.
The state piloted the program in two counties
in 2003, and then signed a service contract with Coach
Connect, the RV business unit of Road
Connect, Inc., a company based in Austin, Texas.
Initially, users were allowed two hours of free access
and then were charged a subscription fee, with about
20 percent of the money going back into the state's
coffers.
There were few takers for the subscription
service, and when Coach Connect was sold to another
company in May 2007, Road Connect agreed to continue
providing the service through the fall of 2007 while
TxDoT prepared a new request for proposals. At the end
of last year, the state was paying about $38,000 per
month for the service, which was averaging about 15,000
sessions and 739,400 minutes of usage per month.
"The service is widely used and is
an effective way to attract drivers to take a break
while driving," Keith says.
Reducing driver fatigue
Taking a break, that's what Andrew Keith
really cares about -- not news updates, e-mail, stock
quotes or any of the other information that travelers
can download at rest stops. His concern is safety, and
he has good reason. The National Highway Traffic Safety
Administration (NHTSA) estimates that from 1989 through
1993, driver drowsiness and fatigue contributed to 100,000
crashes a year on U.S. highways. During that same five-year
period, drowsiness and fatigue were factors in an annual
average of 1,357 fatal crashes, killing 1,544 people
each year. The NHTSA also reports that Texas has the
highest number of fatigue-related accidents in the United
States.
Other states have followed Texas' Wi-Fi
lead. Iowa began installing wireless Internet access
at rest stops in 2004, and now offers Wi-Fi at 39 of
its 40 Interstate rest areas. Other states offering
Wi-Fi access -- either in pilot programs or as fully
developed networks -- include Washington, California,
Oregon, Kansas, Florida and Minnesota.
The California Department of Transportation
(CalTrans), for instance, installed free Wi-Fi last
July at the Phillip Raine rest area north of Tipton
in Tulare County and at the Enoch Christofferson rest
area south of Turlock in Stanislaus County. During the
pilot program, which runs through mid-July 2008, Caltrans
officials say they will evaluate the service according
to three criteria: travelers' needs, the technical requirements
of a statewide rollout, and the likelihood of developing
public-private partnerships to run the project.
But who will pay?
Paying for roadside Wi-Fi service is likely
to be the big challenge.
"The business models are still being
worked out, and each state has different motivators,"
says Frank Drew, a founder of Road Connect. "I
do expect that wireless service will become a standard
amenity at least at heavily trafficked rest areas around
the country."
The state of Washington, which currently
offers Wi-Fi at 28 of its 42 highway rest areas - as
well as on some ferries -- is another Road Connect customer.
There, customers are offered service at $2.95 per 15-minute
session or, less expensively, through daily and monthly
subscription fees; in all cases, maps, current highway
conditions and other traveler information available
on the Washington
State Department of Transportation Web site can
be accessed for free.
For now, Texas funds its Wi-Fi services
out of maintenance budgets. Connectivity is obtained
through satellite uplink/downlink equipment, and routers
and distribution equipment are located in areas inaccessible
to the public.
The Texas Wi-Fi initiative for highway
safety rest areas doesn't address the dashboarder's
dream of continuous, rolling coverage, which, of course,
might actually be detrimental to highway safety. With
hot spots located only on Interstate highways and major
U.S. Highways, it bypasses some 57,000 miles of state
highways and farm-to-market roads.
But to TxDoT's credit, when the department
decided to move forward with the program, it cited some
of the Wi-Fi hot spots in truly out-of-the-way areas.
You can find one on U.S. Highway 90 between D'Hanis
and Sabinal, for example, and another on Interstate
Highway 10, 26 miles west of Fort Stockton. Travelers
are lucky to get cell phone reception in remote areas
like those, never mind Wi-Fi access.
Speaking of cell phones
For travelers with smaller Internet ambitions,
cell phones may be the way to go. Equipped with a "smart
phone," a road tripper can easily check e-mail
or upload a bit of text and a photo without having to
fish the laptop out of the back seat.
Denver native and RTA forum member
Willy Hernandez blogged a nearly 3,000-mile,
11-day road trip from his cell phone last fall.
The text portions of the entries were necessarily brief
(no one's going to type an opus with his thumbs, I'm
guessing), but the near-real-time photos were excellent
and gave a real sense of what Willy and his wife were
experiencing on their journey.
Willy encountered only a few places where
he couldn't get a message out. He wrote on the RTA forum
that only about 10 percent of his route was not covered
by the AT&T network, even though he stayed off the
Interstate highways for most of the trip. According
to RoadTripAmerica.com founder Mark Sedenquist, that's
a huge improvement from just five years ago, when he
found coverage across less than half of California,
and then only near major highways.
Willy's main blogging tool was a Samsung
Blackjack, a QWERTY smart phone that can achieve
data rates of close to 800 kilobits per second. With
a 1.3-megapixel camera -- and all else being equal --
that's just a couple of seconds to transmit a post to
Blogger.com
through either Multimedia Messaging Service or e-mail.
An increasingly large number of handheld
devices can be used as tethered modems, and some smart
phones, like Research in Motion's popular BlackBerry,
advertise "broadband-like speed." But many
cell phones rely on busy digital (and sometimes even
analog) networks that offer only middling dial-up connections.
Of course, a growing number of hotels,
restaurants, coffee shops and even laundromats now offer
Wi-Fi. Unfortunately, in his excellent tutorial on configuring
e-mail for Wi-Fi access, RTA contributor Del
Albright wrote in 2006 that he was finding more
and more of these hot spots are charging for access.
My experience in Texas has been different.
I find more and more locations offering Wi-Fi for free
-- places like mom-and-pop hotels in Menard, Texas,
and the McDonald's on U.S. Highway 71 between Austin
and Bastrop.
Just a few years ago, being able to use
a cell phone to call ahead to change a reservation or
to check if a restaurant was open was a revolutionary
convenience. Now, using your phone's Web browser or
a free Wi-Fi hot spot, you can peruse the menu en route
and - after dinner - e-mail a friend to share the experience.
For a (perhaps) comprehensive list of
free Wi-Fi networks, check out WiFiFreeSpot.com.
Aaron Reed
1/18/08
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