In recent decades, Cruise America has experienced exponential growth among younger and international customers, especially young families and first-time renters. Younger generations and new customers are drawn to Cruise America’s straightforward and easy-to-drive rentals, which are specially adapted for Cruise America’s fleet. The majority of Cruise America’s customers have never camped before, let alone driven an RV. That’s why Cruise America develops its RVs to be user-friendly with simple controls andsafe operation at top of mind.
The change in renter demographics also mirrors another shift: usage. Campgrounds have long been the traditional destination for Cruise America’s customers. Lately, travelers have sought out more experiential journeys, where the road trip itself is just as important as the final destination. Many customers now travel to more remote areas, camp in off-the-beaten-path locations, and create one-of-a-kind experiences.
This usage shift is possible because Cruise America’s RVs are designed to be self-contained and do not require traditional campsite plug-ins. Cruise America RVs are specially adapted to include unique features like auxiliary coach batteries, generators, and propane systems. These systems are designed to be easy to use, even for first-timers, and make it possible for travelers to explore off-grid for days at a time — all with the comforts of home