Another press release that I found interesting this morning:

Cody, WY, October 28, 2021 - The Dude Ranchers' Association (DRA) wants to be a resource for you! As holiday vacations, spring break vacations, and even summer vacations for 2022 are quickly approaching, be sure to keep dude ranches in mind when writing your upcoming articles. Dude ranches provide a vacation destination that is perfect for any type of traveler at any age! DRA member ranches endure a rigorous 2-year application process and have to meet specific guidelines and levels of quality in order to be members. This process ensures guests of a quality, genuine western experience combined with the lodging industry's highest standards. Not every dude ranch is a DRA member!