I saw an interesting press release this morning and am posting it here for reference:

Country Inns & Suites today announced the launch of Military 1st, a program that honors service members with a special preferred rate, the best available room at the time of check-in and other upgrades.

The Military 1st program is available for active and retired military, veterans and their spouses and can be booked directly at CountryInns.com/military. A valid military ID must be presented at check-in. The offer is available at Country Inns & Suites hotels in the U.S. and Canada. In addition to a special rate, those who book the rate will receive automatic enrollment in the Club CarlsonSM loyalty program with an upgrade to Silver Elite status after the first completed stay as well as the best available room at the time of check-in (subject to room availability at time of check-in).