Shakedown Cruise to Super Bowl City
On Thursday, January 22, 1998, the Phoenix
One officially rose again. By this I mean that Mark, Marvin and I got
on the highway and headed for San Diego. No, it's not coincidental that
we were headed to Super Bowl City. We're interested in mobile marketing,
and where else in the universe can you find as many examples of rolling
advertisements than at the events surrounding the NFL's January mega-game?
As we approached
San Diego, we decided to swing by Qualcomm Stadium, which was easy to
locate by the blimps hovering overhead. After taking an external look
at the NFL Experience, a sort of temporary football-oriented them park,
we stopped to chat with the drivers of a motor home that was wearing a
large fiberglass football helmet. It was a Sprint-sponsored promotion,
and if we'd been in the mood, we could have entered a dance contest which
promised Super Bowl tickets to the winners. Instead, we decided to head
on over to Mission Bay, where we had responsibly made reservations at
a campground right on the water. On the way, we caught sight of the Kissmobile,
Hershey's answer to Oscar Mayer's famous rolling hot dog. It's a fiberglass
wonder— three huge foil-covered kisses, the first of which is a driver's
compartment. It made a couple of tricky turns ahead of us and disappeared
before we could ask for a sample.
In the morning,
we caught a bus to downtown San Diego. We'd seen notices in the newspaper
announcing a "Superfest" of attractions in the Gaslamp district,
a newly redeveloped section of the city's old town. Several blocks had
been temporarily turned into pedestrian zones, and stages were being constructed
at strategic intersections.
The crowd
grew steadily all day, with Green Bay Packers fans easily outnumbering
Bronco lovers. "I'd want to get out of Wisconsin in January, too,"
said Mark. We marveled at a few more mobile wonders, including a large
truck owned by Foster Farms that sported two three- story inflatable chickens
on its roof. The Budweiser Clydesdales were on hand in their luxurious
traveling stalls. Nearby, a selection of Bud race cars was on display,
and bicycle taxis shaped like Coke bottles wove in and out of the crowd.
By dinner time, we'd reached the limit of our capacity to appreciate motorized
advertisements. We hopped on the bus and escaped once more to Mission
Bay.
We planned
to get an early start on Saturday, and go exploring on our way north.
Balmy breezes and friendly neighbors slowed us down delightfully. We didn't
leave until we'd enjoyed a conversation with a visiting Washingtonian
whose daughter arranges flowers for Bill Gates, and a diver who'd recently
salvaged Greta Garbo's yacht.
Around noon
we headed north on Interstate 5. We took a detour through La Jolla, where
the perfect weather meant the waves were no less crowded than the sand.
As we continued north, the crowds did not diminish. At last, we succumbed
to the lure of the ocean, too. We stopped at South Carlsbad State Beach,
which had campsites overlooking the water. "Let's stay here overnight,"
I said. "You won't hear me arguing," said Mark.
After we
parked, we walked down eighty wooden steps to the beach. Greeting us at
the bottom was a sea lion lying on the rocks, quite huge and quite dead.
We marveled at the creature's size and wondered what would happen in a
day or two when decomposition set in.
After we
climbed back up the steps, Mark asked a ranger about the sea lion. "It's
been there for three days," she said. "We called someone to
get it taken away, but they wouldn't do it. We just have to hope it will
wash out to sea before it starts to smell."
"That
thing must weight twelve hundred pounds," said Mark as we walked
backed to the Phoenix, "And it's so far up on the beach and wedged
so well into those rocks, it would take a tidal wave to dislodge it."
We fell asleep
to the sound of the surf, and in the morning we climbed back down the
steps to the sand. The sea lion was gone, borne out to sea on the high
tide that was still crashing about the upper rocks.
We drove
back to Pasadena, where the Phoenix will be getting some repairs before
we venture forth once more. So yes, our dateline is once again Pasadena,
but not for long. The road is calling, and one of these days, we'll answer
with our wheels.
Megan
Pasadena, California
January 25, 1998
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